A team of sled-dogs pulls a float carrying Santa Claus.
The gentleman on the far left with the cigar is Joe Dineen.
Mike Sokolowski is controlling the dogs pulling the sled.
Parade watchers: George F. White Jr., is holding John D. (Jack) White and the baby in the carriage Jack's sister Barbara E. White.
The woman on the right is Linda Derby.
Not exactly a float, but Toyland (which was located in the Firestone Tire Store) had what appears to be "Smokey the Bear" on the back of a truck owned by Acme Supply Company. (Maynard Supply Company 111 Main St. visible in background.)