River Street sign outside of the Pleasant Cafe. Directions include: One Way, Co-Op Parking, Do Not Enter, Middlesex Rug Cleaners (20% off, cash and carry). The Pleasant Cafe advertised Knickerbocker Beer.
A Rolls Royce automobile is in front a group from St. Bridget's Parish marching down Main Street in the Christmas Parade. (License plate appears to read 1968, providing an approximate date.) Center Factory Outlet is in background.
The photo shows Gerald Tierney of the New Idea store and Ralph DiPietro Jr. the customer buying a new jacket. The New Idea Store was located at 65-67 Main St.
Santa Claus and two elves riding on a truck in the downtown Christmas Parade wave to the crowd.
The truck is was owned by John Sokolowski and driven by his nephew, Mike Sokolowski. Lettering on front of truck refers to Kodiak Kennels (of Shirley,…
Santa waves to the Main Street crowd watching the Christmas Parade. (Center Factory Outlet in background.)
Mike Sokolowski controlling the dogs pulling the sled.
A team of sled-dogs pulls a float carrying Santa Claus.
These dogs are believed to be owned by John Sokolowski and
controlled by Mike Sokolowski in the sled.
A team of sled-dogs pulls a float carrying Santa Claus.
The gentleman on the far left with the cigar is Joe Dineen.
Mike Sokolowski is controlling the dogs pulling the sled.
Selectmen, followed by members of the American Legion Post 235, are parading from Summer Street to Waltham street.
L-R: ??, Tom Cocco, Howard Boeske, Will Dodd
A young woman is either singing or speaking to the audience gathered at Memorial Park (Summer Street) as part of either a Memorial Day or Veterans Day observation. Honor guard and other dignitaries are in the background.